Following acclaimed international festival screenings at Hot Docs in Toronto and the Sheffield Documentary Festival, Element Pictures Distribution have announced that they will release the hotly-anticipated Mattress Men in cinemas and On-Demand from October 7th.

In an attempt to save his struggling mattress business, sixty-something Michael Flynn reinvents himself as the eccentric online personality ‘Mattress Mick’ under the guidance of his good friend Paul Kelly. Paul, burdened with debts and living with his family in inner city Dublin yearns to get a full time contract working with Mick. Using all his marketing savvy and entrepreneurial skills, Paul embarks on a mission to make Mattress Mick a viral sensation. Will Paul be successful in his endeavours? And will Mick finally overcome the challenges in their friendship and recognise the hard work and good intentions of his long-time friend?Mattress Men is a bittersweet and moving tale of friendship and the struggles of two men that is sure to delight audiences everywhere.

Speaking on the release, Director Colm Quinn said:

It’s fantastic to be working with Element Pictures Distribution on bringing Mattress Men to Irish cinemas and on-demand. Mick and Paul’s story has really struck a chord at international festivals and we’re very hopeful it’ll do the same at home.

Mattress Men is directed by Colm Quinn and produced by Ciaran Deeney and David Clarke with funding from the Irish Film Board. For more information follow the film on Facebook or Twitter.

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