The Industry Trust for IP Awareness Ireland and the Motion Picture Association (MPA) have released the second in a series of online #IMAKEMOVIES campaigns, focused on the talent it takes to bring great stories to global audiences.

This #IMAKEMOVIES ACTION campaign represents the unsung hero of the action movie, the Stunt Person. We all love the action, big stunts, and high-stakes drama; it is a huge part of the audience’s engagement with film. This campaign offers an insight into the life of Stunt Woman Annabel Wood who has pulled off daring stunts in the biggest blockbusters, including Wonder Woman, Fantastic Beasts and Where to Find Them, and HBO’s phenomenally popular Game of Thrones.

Every person involved in the making of a film, PR, sales, marketing, Film exhibition or legitimate streaming service plays their part in this industry and deserves to be paid for the work that they do. This makes audience investment in the experience vital to ensure the future of the industry. Alison Crinion, Communications Director – Industry Trust for IP Awareness Ireland

The Industry Trust’s consumer education campaign continues to deliver this core message; inspiring audiences to choose the big screen experience and choose legal content when watching online. The #IMAKEMOVIES campaigns direct audiences to the industry-supported website LoveMovies.ie, which offers information on the industry and real-life experiences from those working in film. There are also legal content sources allowing the user to book cinema tickets and buy or rent content at their convenience.

The Industry Trust is the film, TV and video industry’s consumer education body, promoting the value of copyright and creativity. Its consumer awareness programmes address the on-going challenge of film and TV copyright infringement by inspiring audiences to value great movie moments and choose to watch film, TV, and video via legitimate sources. Industry-funded, their work aims to engage three distinct audience groups: young people, 16-34-year-old men; and parents, providing extensive insight into audience attitudes and understanding of intellectual property. For more information on the Industry Trust’s work, www.lovemovies.ie

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