The Industry Trust for IP Awareness Ireland and Motion Picture Association (MPA) have launched their latest #IMAKEMOVIES campaign, which is being run in collaboration with Cinemagic Film and Television Festival for Young People, focuses on the next generation of filmmakers and creatives bringing great stories to global audiences, and the Talent that supports them throughout that journey.

#IMAKEMOVIES launched two pieces of video content online today featuring a number of young rising filmmakers who are already creating movies through opportunities Cinemagic, an award-winning charity festival that embraces the magic of film, television and digital technologies to educate, motivate and inspire young people with festivals annually in Dublin and Belfast.

To highlight both the opportunities and challenges that young filmmakers face, particularly the threat of piracy, two very well-known Cinemagic patrons joined the campaign. Saoirse Ronan and Saoirse-Monica Jackson filmed their part of the video while they were hosting Q&As and workshops with Cinemagic at the 30th Anniversary Festival. There, they got to spend time with upcoming young filmmakers and to chat about their hopes and concerns. This campaign highlights how much passion and hard work the filmmakers have for their craft and the understanding of how piracy is a real and constant threat to their business.

The Industry Trust’s consumer education campaign continues to deliver this core message; inspiring audiences to choose the big screen experience and choose legal content when watching online.  

It has been a pleasure to work with Cinemagic on this #IMAKEMOVIES campaign. Piracy is a real threat to the growth of the Film Industry. The next generation of Industry professionals has illustrated with great honesty their passion for filmmaking and what the ongoing piracy challenge means to them in very real terms.

Alison Crinion, Communications Director – Irish Industry Trust

We were delighted to work in partnership with the Irish Industry Trust to support an extremely important campaign and to give young filmmakers a voice to express their thoughts and opinions about creating and protecting their work. We hope the video makes people stop and think, to realise how their actions can affect young people carving out a career in the film industry.

Claire Shaw – Cinemagic

Due to the impact of Covid-19, this July Cinemagic Dublin has moved online presenting an exciting month-long online programme of screenings, seminars, tutorials, and short film juries which young audiences can enjoy from home. For more see

About The Author

Managing Editor

Founder and Managing Editor of Scannain. Head of Business Affairs at Treasure Entertainment. If found please return to a cinema. Always willing to lend a hand to an Irish film, actor or director in need.

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