Snoopy and Charlie Brown are championing the value of the big screen experience and enjoying all those great moments worth paying for with their friends, all in support of the Industry Trust’s successful Lovemovies.ie Moments Worth Paying For campaign.

Charles M. Schulz introduced the characters of Charlie Brown and Snoopy in newspapers over 75 years ago in a comic strip that was hailed as one of the greatest of the twentieth century. His characters launched a bona-fide industry, while providing a much-needed voice for the underdog via Charlie Brown. Charlie Brown holds a unique position in pop culture. He has the distinction of being the only Peanuts character to appear in both the first comic strip in 1950, and the last in 2000.

The exclusive Snoopy and Charlie Brown: The Peanuts Movie trailer features the beloved Peanuts gang making their big-screen debut like they’ve never been seen before in state of the art 3D animation. The latest animated piece in the Moments Worth Paying For campaign aims to encourage audiences to choose cinema for an all-round experience, from watching on the big screen to laughing out loud with friends.

To amplify the reach and influence of the trailer, The Industry Trust will implement a multi-media approach across cinema, online and outdoor advertising, targeting a family audience to complement the Snoopy and Charlie Brown: The Peanuts Movie marketing strategy.

[quote title=”Sharon McGarry – Twentieth Century Fox Ireland, General Manager”]After the partnerships of our previous Moments Worth Paying For trailers on Spooks: The Greater Good and Suffragette; Snoopy and Charlie Brown: The Peanuts Movie felt like the right fit for our third collaboration with the successful Industry Trust campaign. The final Charlie Brown comic strip was last enjoyed by the public over 15 years ago so we can’t wait for Snoopy and Charlie Brown to finally make their debut on the big-screen! At Fox, we are continuously demonstrating our commitment to educating audiences about the importance of choosing official content.[/quote]

[quote title=”Alison Crinion -The Industry Trust for IP Awareness Ireland, Communications Director”]Educating audiences on the value of the cinema experience is something we aim to achieve through Moments Worth Paying For and this trailer really advocates that. Alongside the exclusive footage the core messaging encourages audiences to make the right choice when consuming content, inspiring them to choose the big screen experience with friends for enjoying film moments that really are worth paying for.[/quote]

Snoopy and Charlie Brown: The Peanuts Movie opens nationwide in cinemas on December 21st. Associated Moments Worth Paying For activity will run in cinema, outdoor and online.

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