Irish Box Office Weekend – Sep 07-09, 2012

Last weekend was a big release weekend in Ireland with 4 movies opening, and all 4 entering the Top 10.

The lowest entry of these, at 10, was Adam Sandler’s new comedy That’s My Boy, marking a low point critically and takings-wise for the once box-office king.  An opening weekend of €33,401 for an average per venue take of €879 does not bode well for this staying long in the Top 20.

New in at 4 was Pete Travis’ Karl Urban starring Dredd 3D with a respectable €63,074 from 39 venues. This is a good opening for an 18 rated comic-book title and with strong word of mouth fuelling attendances this one should have legs.

Universal will be somewhat disappointed at Anna Karenina‘s second placing in the charts, with strong buzz in the lead-up to the release not resulting in the big box-office that it’s counter-programming to Lawless and Dredd 3D would suggest they expected. A respectable €78,656 is nothing to be sneezed at and Anna Karenina will hang around in the Top 20 for some time based on audience responses. Still one can’t help but think that a winter release might have suited this better.

The fourth and final new entry straight in at No. 1 is John Hillcoat’s Lawless. Starring homme-de-jour Tom Hardy and profitting from a great marketing campaign Lawless reaped a collective €123,816 for an almost €3,000 per venue admission. Given that this is a hard 16 rated gangster film with intensely violent scenes this is a remarkably good haul and a sign that Irish audiences can recognise ambitious storytelling and great acting.

Elsewhere Ted continued it’s strong run with another €58k to bring its total to almost €4 million. It will sail past that mark making it easily the biggest comedy in Ireland in years. The Dark Knight Rises continues it’s assault on €5.5 million and cements it’s place as Ireland highest grossing film of 2012. The Imposter and Shut Up and Play the Hits both continue to do strong business at the art-house with €3k and €2k per venue figures respectively.

Next week sees the release of The Sweeney, ParaNorman and Premium Rush. The later two aired at the recent Movie Fest in Dublin and are generating strong word-of-mouth. ParaNorman will be in a likely 3 way fight with Lawless and Dredd 3D for next week’s top-spot.

 

Weekend of 7th September, 2012 – 9th September, 2012

Rank

Title

Distributor

Locations

Weeks in Chart

Weekend Amount €

Running Total €

1 Lawless MOMENTUM 44 1 123,816 126,619
2 Anna Karenina UNIVERSAL 38 1 78,656 78,656
3 Total Recall SONY 63 2 74,447 391,110
4 Dredd ENTERTNMT 39 1 63,074 63,074
5 Brave DISNEY 65 6 60,335 1,577,621
6 Ted UNIVERSAL 55 6 58,055 3,909,886
7 Watch, The 20TH FOX 53 2 44,646 427,920
8 Possession, The LIONSGATE 49 2 37,797 145,043
9 Three Stooges, The 20TH FOX 54 3 35,639 298,822
10 That’s My Boy SONY 38 1 33,401 33,401
11 Bourne Legacy, The UNIVERSAL 36 4 26,042 1,085,661
12 Diary Of A Wimpy Kid: Dog Days 20TH FOX 58 6 23,502 984,360
13 Dark Knight Rises, The WARNER 17 8 19,812 5,447,514
14 Few Best Men, A DISNEY 29 2 15,009 75,805
15 Dr. Seuss’ The Lorax UNIVERSAL 42 7 12,222 1,030,144
16 Shadow Dancer PARAMOUNT 24 3 12,040 176,379
17 Samsara ARROW 8 2 9,317 32,930
18 Imposter, The PICT/REV 2 3 6,471 51,409
19 Expendables 2, The LIONSGATE 8 4 4,727 417,030
20 Shut Up And Play The Hits PULSE 2 2 4,603 15,783

Source: Rentrak. Correct as of 11th September 2012.