With Despicable Me set to enter American cinema screens on July 9th the advertising campaign in the US has kicked into full swing.
Today sees 3 new TV spots appear highlighting different aspects of the movie. While the minions still remain the best thing about the footage so far, the film-makers do appear to have made the children not completely irritating.
Of course we have to wait till October to see it ourselves, but it just might be worth the wait.