Force Friday’ is now only one week away, with the global launch of merchandise inspired by the highly anticipated Star Wars: The Force Awakens film. Toys, collectibles, gadgets, apparel and more will officially hit shelves at Disney Stores and other retailers on Friday, Sept. 4 at 12:01 a.m.
To celebrate this unique product launch, the Disney Store and Smyths are inviting Star Wars fans to line up outside their doors and count down to midnight.
In Dublin, a special event will be held at Disney Store on Grafton Street, where fans in Star Wars fancy dress can start lining up at 20:30, with giveaways leading up to midnight. Then at 12:01 a.m., the Disney Store will open its doors for fans to experience its galactic line-up of Star Wars: The Force Awakens merchandise – with an exclusive theme pin and other giveaways*, as well as an in-store competition and product demos.
Across Ireland the following retailers will open their doors at midnight to celebrate Force Friday:
| RETAILER | LOCATIONS | URL |
| Disney Store | Dublin’s Grafton Street midnight madness; will also open an hour earlier on Friday-Sunday morning, and offer free Jedi Training experiences for kids, giveaways and more
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Link |
| Smyths | Seven locations including Dublin, Limerick, Cork, Galway and more, where the first 50 fans in line will receive a free poster and other activities | Link |
Those that cannot wait until Force Friday midnight openings can get a sneak peek of highlights from the Star Wars: The Force Awakens product collection by tuning in to the global live stream on the Star Wars YouTube channel. Unfolding over 18 hours in 15 cities and 12 countries, fans can start watching at 10:45 p.m. BST on Sept. 2, and catch Ireland the UK’s live slot at 11:30 a.m. on Sept. 3. Do not miss this chance to see the new products, unboxed on a global stage, for the very first time.
Fans can also start browsing and purchasing the much anticipated line-up of new products online at www.disneystore.ie, starting 12:01 a.m. on 4th September.
Visit www.StarWars.com for more details on the Force Friday unboxing live stream and midnight madness retailer activities.