Omniplex Cinema Group is a diverse leisure and entertainment company primarily consisting of cinema operations and leisure orientated property investments., Ireland’s largest cinema chain, has announced that from next week it will commence weekly subtitled films for the deaf and hard-of-hearing; as well as sensory screenings for children with autism.
This initiative will commence across all 22 of Omniplex’s cinemas and is designed as part of the company’s social responsibility programme aimed at providing access to the cinema for people with disabilities.
[quote title=”Mark Anderson – Omniplex Cinemas, Operations Director”]We have received a number of requests from customers for subtitled films and been keen to cater for this demand for some time. We believe very strongly that cinema should be accessible for all and anyone with a disability should be able to see a newly released movie, with as much freedom as possible. We recently introduced free cinema tickets for carers and the addition of subtitled / sensory screenings is the next step towards making Omniplex Cinemas the most accessible cinema chain in Ireland.[/quote]
The evening programme commences on the on Monday 10th August with subtitled screenings of the Tom Cruise starring Mission: Impossible – Rogue Nation.
The children’s programme commences with Early Bird screenings of Disney Pixar’s Inside Out on Saturday 15th and Sunday 16th of August. These will be joint subtitled and sensory screenings, so that they can be attend by children with hearing impairments and those with autism.
Show times will vary slightly from cinema to cinema, with the Monday evening screenings starting between 6pm and 7pm, and the Early Bird screenings starting between 11.30am and 12.30pm.
All 22 Omniplex cinemas already operate Hearing Loops for users of hearing aids. Omniplex was recently in consultation with the Irish Deaf Society and the organisation Deaf/Hear to ask to when to screen films and what genres their members would like.
[quote title=”Mark Anderson – Omniplex Cinemas, Operations Director”]The response we got is the deaf or hard-of-hearing customers like action films, so what better film to start with than an explosive blockbuster such as Mission: Impossible – Rogue Nation.[/quote]
For full listings information or to book a film visit the Omniplex’s website. Future movies that will screened with subtitles will be announced in Omniplex’s Facebook page or on the website YourLocalCinema.com.