Today, September 4th, is Force Friday, a day which launches merchandise inspired by the highly anticipated Star Wars: The Force Awakens film.To celebrate the Disney Store on Dublin’s Grafton Street opened its doors at 12:01am. And cameras captured the event!
Fans in Star Wars fancy dress started lining up at 20:30, with giveaways leading up to midnight. Then at 12:01 a.m., the Disney Store opened its doors for fans to experience its galactic line-up of Star Wars: The Force Awakens merchandise – with an exclusive theme pin and other giveaways*, as well as an in-store competition and product demos.
Star Wars: The Force Awakens is out worldwide on December 18th.