Goldwyn Films, the North American distributor for Simon Pummell’s Irish co-production Brand New-U, has released a new trailer and poster for the film, which has been retitled Identicals for that market.
The film stars Irish actress Nora-Jane Noone (The Magdalene Sisters) in a lead role, alongside British actor Lachlan Nieboer. The rest of the cast is made up of Irish and British actors including Nick Blood, Tony Way , Robert Wilfort, Jacinta Mulcahy, Tim Ahern, Anthony Cozens, Andrew Buckley, Tim Faraday, Sukie Smith, Clare Monnelly, Phelim Kelly, Martin Richardson, and Michelle Asante.
The film follows the 33-year-old Slater (Nieboer), who obsessively chases Nadia (Noone), the love of his life. When she suddenly disappears Slater wants to report her missing, but realizes he knows nothing about her. The only clue he has is Brand New-U, a strange organization that deals in new personalities. In an attempt to find Nadia, Slater makes a deal with the organization and takes on a new identity. But when the borders between his identities start to blur, Slater will have to confront himself.
Brand New-U is an UK, Dutch, and Irish co-production, produced by Janine Marmot of Hot Property Films in the UK, Reinier Selen of Rinkel in The Netherlands, Conor Barry and John Keville of SP Films in Ireland, in association with Illuminations Films. Funding comes from the BFI Film Fund, the Fís Éireann/Screen Ireland (FÉ/SI) is the national development agency for Irish filmmaking and the Irish film, television and animation industry., the Netherlands Film Fund, and Finite Films.
Filming took place at locations in London and Dublin, with post-production in The Netherlands, where it received special effects work from Raamw3rk.
Brand New-U played the Cork Film Festival last November and is expected to be released in Irish cinemas later this year.